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Step 3. Collect inspiring imagery.

A huge part of creating a gorgeous website is having stellar imagery.

As you hone in on what pages will be included on your site, you'll need to start gathering imagery for each page. The more images you begin with, the easier the building process is!

I'd highly encourage you to begin a folder on your desktop, and place each image with a detailed name into the folder.


  • Only use letters, numbers, underscores or hyphens and avoid spaces in the names. For example, collection-of-paint-brushes.
  • It's recommended to have images that are between 1500-2500 pixels wide — professional photography is usually in the 4000-5000 pixel range. You can always google how to resize imagery for tips!
  • For the full-bleed banners that we'll be using on your website, you'll need lots of horizontal images.

Taking your own pictures?

Tips from The Jungalow for styling your own photo shoot:

  • Shoot in natural light: If you’re shooting from home, study the light and where it’s brightest (but not uneven).  Choose the shot locations based on bright and even light and you’ll find your pics look amazing. Often, this can be right near a window.
  • Cohesive color: Pic a color palette to weave throughout the image. It helps the image to look more cohesive and visually harmonious. (This will be a palette you've honed in from your unique style aesthetic.)
  • Go Low: Squat down to get to the same level as the vignette you’re shooting. It makes for cleaner lines and a stronger focus on the object.
  • Shoot from different angles: Shoot from a bird’s eye view, from straight on and at a corner angle to see which angle works best for the product that you are shooting. (This is one of my absolute favorite tips.)
  • Get up close and personal: Sometime a detail is enough to tell the story — you don’t need to see the whole scene. (Think up close images of your brushes rather than the whole table spread).

Image resources

You can find beautiful (free!) imagery online to compliment your business.

Note: Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.


Step 4. Create your website! →