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Share your story with compelling copy

Before we begin the website design process, you'll need to send along a rough draft of all of your written content. This is an invitation to do some planning, deep reflection, and composing.

It's helpful to give yourself large chunks of time (3-4 hours per page) to get into the groove, and find your writing flow.  All the words are inside you, they just need a little coaxing to come out :)

To get the creative juices flowing, explore the following writing prompts: 

  • When have you felt most alive and aligned in your work? What did that feel like?

  • What is a pivotal moment that put you on your current path?

  • What do you love about the work you do?

  • What do you wish people knew about you and your work?

Writing tips for your web pages:

  • Begin with an intention. Write the following statement down and then say it out loud. 'My story deserves to be heard.' If you're feeling inspired to add a few more intentions, please do! Make the writing process sacred and special.

  • Don't write and edit at the same time. Get it out first and then go through it. Think quantity over quality at this point.

  • Tailor your voice to your ideal audience. Who are you serving? What are they feeling? What are their frustrations? Pretend you're sitting across from them sharing a cup of tea and talking casually. Write in that voice. You can write out loud of that's helpful too.

  • Write short, easily digestible sentences.

  • Use contractions to create a comfortable, casual feeling. You’ll instead of you will, it’s instead of it is, don’t instead of do not, etc.

  • Go through each page and have a call to action. What do you want people to do on each page? Attend your event, book a session with you, shop in your Store, etc.

Already have a website with copy?

Re-read the existing content on your website. Does it still speak to you? Are there sections you need to revise or remove entirely? This is a chance to do a complete inventory of what's working and what's not working, to tell a current story about yourself and your business. Feel free to use your existing copy as a jumping off point, but don’t let yourself get stuck in old, stagnant language. This is a fresh start!

 

Resources

Music for flowing words!

Click the image to listen to a playlist created just for you! (You'll need a free Spotify account to access the playlist.)

Gathering imagery

Using free stock imagery sites.

You can find some really stellar free imagery online to compliment a variety of businesses.

My favorite source is Unsplash. Here's a few others: Kaboompics, Stocksnap, Pexels.

Once on these sites, trying searching different key words such as: writing, painting, tea, etc.

A note about using these sites for stock imagery. Many of these photographs are free from copyright restrictions or licensed under creative commons public domain dedication. This means you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

Taking your own pictures.

Tips for styling your own photo shoot:

1. Shoot in natural light: If you’re shooting from home, study the light and where it’s brightest (but not uneven).  Choose the shot locations based on bright and even light and you’ll find your pics look amazing. Often, this can be right near a window.

2. Cohesive color: Pic a color palette to weave throughout the image. It helps the image to look more cohesive and visually harmonious.

3. Go Low: Squat down to get to the same level as the vignette you’re shooting. It makes for cleaner lines and a stronger focus on the object.

4. Shoot from different angles: Shoot from a bird’s eye view, from straight on and at a corner angle to see which angle works best for the product that you are shooting. (This is one of my absolute favorite tips.)

5. Get up close and personal: Sometime a detail is enough to tell the whole story–You don’t need to see the whole scene. (Think up close images of your brushes rather than the whole table spread).

(Tips from Justina Blakeney at The Jungalow)